XBOX One Launch
In 2013 a new generation of gaming was ushered in by the Xbox Team at Microsoft. Everything was communicated in code words and hand signals. My role was in collaboration with a team of designers to engineer the visual story to one of the most hype moments gaming entertainment has seen.
Services
Presentation design, media announcement, storyboarding, art direction
Client
Xbox Team, Microsoft
The Assignment
The work was collaborative and iterative, all ideas were on the table. Some things were a must. The key things being how can we use motion to convey the power and dominance of this machine? How do we show the tech without it being nerdy? How do we design for 3 huge screens?
Here's the solution:
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Get detail oriented. Use animation to reveal what's under the hood
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Hardware blowouts and macro shots of the surface show on top of power, it's sleek and sexy
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When appropriate, treat all screens as one canvas. Side screens provide accent visuals
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